Choose Life.

We believe that a business should be a vehicle that allows you to live the life that you want. We believe in "Choose Life".

All too often people build a business with a certain lifestyle in mind to find that they work harder, for less money and are moving rapidly away from their Choose Life.

Convert Active Income Into Passive Income

Ultimately in order to obtain your Choose Life it has to be funded. Most people "actively" fund their life.

Actively earning money is when you sell your time for money.

When you sell something that doesn't involve your time at all you are "passively" earning money.

To be able to Choose Life you need to fund your life PASSIVELY - i.e. by NOT selling your time.

To achieve this you have to design your business so that it shifts your time into structured tasks that can either be automated or done by someone else.


Active Income

You sell your time for money

If you don't sell your time you're skint

If you sell all of your time, you are stressed; have cash but no life

Passive Income

You create passive income based on a business system that can operate without you

Passively earning money is not linked to your time

You can change how much money you earn by investing in your business system


Self Employed To Business Owner

At Self Employed you have sacked your boss! In fact you make yourself your own boss. You now control your time. However, you have to sell your own time to make any money. The Self Employed are ACTIVELY earning their money.

At Business Owner you move from selling your time to selling products that uses other people's time (i.e. you get employees) or design products that is not linked to time. Business Owners PASSIVELY earn their money.

Many Self Employed people find it challenging to convert their business to become a Business Owner.


How We Do It


    Our Business By Design Workshop will give you a conceptual understanding of the 9 steps in our ad hoc to structured methodology.

    This will provide you with a direction of travel, illuminate misalignments and give you confidence in realigning your business to your Choose Life.


    In subsequent strategy sessions we will dig deeply into different areas of your business so that we can work with you to build new strategies that align with your new design.

    We will focus on the areas highlighted in the Business By Design Workshop.


    Once the strategy has been created it’s time to execute.

    Depending on the resources and skills available within your business you can optionally outsource some of the execution to us or one of our partners.

Aha Moments

One of the biggest lessons of building business by design is adaptability or "aim for the gap".

Experience and knowledge are key to giving you the platform to building the business you desire. However, adaptability and focus allows you to build a business for the gap in your market. 


Structured Methodology

We have a proven structured methodology which allows you to rediscover the core reasons of why you started your business in the first place. We will provide you with a clear direction that will allow you to realign your business to your Choose Life. Our 9 step process is how we help you re-align your business.

Our workbooks for each area of the business allows you to create strategies that can be executed. We leave nothing to chance.

Turn your active revenue into passive revenue and start living your Choose Life.

Our Snakehires

Let's Chat

Meet us for a no-obligation coffee. We would be delighted to discuss where you are as a business today and how we can help you to achieve your Choose Life.